imago is a creative collective that uses strategic design to create authentic, original brands, built with intention.

if our work was a mood, it would be natural and good-natured with a little chutzpah and a lot of good vibes. we specialize in clients centered in the art, wellness, travel, and nonprofit spaces. we love this kind of work because we live it. and we’re really damn good at it.

if that isn’t your space. no worries. more than anything, we love people with passion and clients whose energy matches our own. so reach out, let’s talk and you can let us know what fuels your fire.

OUR SPECIALTIES

we specialize in custom work, tailored to individual clients, and are happy to create a plan based on your needs. we also offer agency support and contract work in-house or embedded as a part of your team to provide additional creative support.

STRATEGY + BRAND IDENTITY

PRINT + DIGITAL DESIGN

PACKAGING DESIGN

AGENCY + BRAND SUPPORT

my work is always about you, but here’s a little about me, just in case.

i am a st. louis-based strategic designer with over 18 years of experience (12 years as a freelancer). i love to collaborate with other kind humans who love what they do, so i created imago collective. my process is both intuitive and strategic (fun and collaborative). i’ll never make something pretty just for the hell of it, (but i will when it comes to painting, flower pressing and cake decorating). when it comes to marketing and design, i dive deep and get to know every entity i work with, so that we can design an intentional and collaborative brand that aligns with your objectives.

hi there — i’m lauren

  • Lauren is so creative, collaborative and talented beyond measure. We worked together to create the brand identity for Bright Pink and then apply her magic across every corner of the organization. She was an instrumental thought partner and creative genius and I can't recommend her highly enough!

    Lindsay Avner, Founder and CEO of Bright Pink

  • Lauren took our vision and brought it to life! She took our mission, passion and values and created the perfect aesthetic to deliver our message. We couldn’t be more thrilled with her work 🙌

    Ellen Niedringhaus, Owner of BlueBird Yoga + Pure Hot Yoga + 500 ERYT + YACEP + YogaHour + Teacher Trainer

  • Lauren is an invaluable creative partner to our agency. With each project, she gathers the right information and asks the right questions, in order to present strategic concepts that are always on or close to the mark on the first round. She has incredible design talents across print, digital, packaging and more.

    Lara McDougall Reed, President of Pan Galactic Digital

  • We were fortunate to have the guidance of Lauren and Imago Collective when we were redesigning all aspects of our fundraising campaign. Lauren brought industry experience, insight, energy, and creativity to every aspect of the process.

    Lori Thaman, Executive Director Cancer Support Community of Greater St. Louis

  • Lauren is an excellent partner who helped us evolve our new, emerging brand into a solid competitor in the category. She immersed herself in our brand and unique value prop, familiarized herself with our complete product portfolio, and deeply researched competitors to be able to think critically about our challenges and how to solve them visually. She consistently delivered exceptional work...In addition to being one of the best creative partners I’ve ever worked with, Lauren is communicative, collaborative, and willing to take on any size project. There’s no ego when working with Lauren—just a wonderful partner whose contributions made our brand better.

    Amanda Brennan, Brand Director

  • Articulate design and value creation. Lauren brought a high level of editorial design and thoughtful creativity to our books, which with Lauren's help, achieved national airport and retail distribution. Lauren didn't just copy and paste a page layout, each spread was created for readability, visual impact and reader take-away.

    Norty Cohen, Founder and CEO of Moosylvania Marketing and Author of The Participation Game and Join the Brand

  • Lauren has such a gift for design. She designed our logo, website and other branding materials that turned out absolutely beautiful. She is very professional and punctual. We would highly suggest hiring her for your next re-brand.

    Carly Black, Co-Founder and Relationship Manager for Revival Society

  • I reached out to Lauren for help with design work for a new logo for our group. She happily agreed. Lauren took time to get an idea of what our needs were and she came up with several options that worked well. We utilized more than one design as her work was great and just what we needed. When we gave Lauren feedback about a change to one of her designs, she was quick to incorporate our needs while maintaining the integrity of her design. She has offered to help with future needs as well. We are fortunate to have a talented professional willing to volunteer her time and expertise to help our group in an ongoing way.

    Patty Fisher, Member of Kirkwood Racial Equity Committee

  • I’ve worked with Lauren for over 12 years and she’s an absolute dynamo. We’ve collaborated on a number of projects for clients, as well as personal passion projects and she always delivers. Not only is she an exceptionally strategic creative, she is relentlessly thorough, leaving no option left unexplored.

    Megan Chaney Walker, Vice President of Client Services at Origin Agency and Owner of Eat Here Saint Louis